Posts Tagged:marketing

microsoft_vision

The Future according to Microsoft – Productivity Vision

We always wondered what impact technology would have on our lives in the future. A few years ago, Microsoft dedicated an entire position to the task, titled “Director of Envisioning”, which is held by David Jones. This division has been producing ideas and concepts of future engagement of technology on a daily basis life with…

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projection_mapping

Projection Mapping – A New Way of Marketing

Projection Mapping is the practice of sculpting video content to match the surface geometry it’s being projected on. It´s not necessarily a new technique, though it’s rapidly increasing in both popularity and complexity among the masses, making it more difficult for companies producing the content to stay competitive in the craft. It has been a…

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buyology

Neuronas Espejo y Neuromarketing

Se denominan neuronas espejo a una cierta clase de neuronas que se activan cuando un animal o persona desarrolla la misma actividad que está observando ejecutar por otro individuo. Las neuronas del individuo imitan como “reflejando” la acción de otro: así, el observador está él mismo realizando la acción del observado, de ahí “espejo”. Tales…

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