Projection Mapping – A New Way of Marketing

Projection Mapping

Projection Mapping is the practice of sculpting video content to match the surface geometry it’s being projected on. It´s not necessarily a new technique, though it’s rapidly increasing in both popularity and complexity among the masses, making it more difficult for companies producing the content to stay competitive in the craft. It has been a running theme, as visualists are dying to get their projections onto objects other than flat walls.

These projections of 3D objects onto 2D surfaces have often generated notorious advertisement campaigns, promotion of cutural buildings / cities, brand´s anniversary celebrations and exposure. The following videos are examples of different methods of projection and arquitectural mapping, enjoy!

HP ePrint & TRON: Legacy projection mapping from Guided Collective.

SCINTILLATION from Xavier Chassaing.

VIVID SYDNEY 2011 from Marcus O’Brien.

Battle of Branchage from Seeper.

TETRA.TENNIS v3.0 from 1024.

H&M Opening Dam Square Amsterdam from Mr.Beam.

Hugo Boss McLaren 3D Projection Mapping from Roberto Fazio.

Adidas France – 3D Mapping Projection from The Cool Hunter.

AMON TOBIN | ISAM PERFORMANCE from Leviathan.

KraftWork from Seeper.

ENVISION : Step into the sensory box from SUPERBIEN.

If you’re ready to experiment and develop new material but have been intimidated by figuring out how to start you might want to check out the following programs: MadMapper, Modul8 and Video Projection Tool (VPT). You can also follow our Projection Mapping Vimeo Album for more examples.

Posted on October 17, 2011 in Advertising, Art, Design

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