Barclaycard Center

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Project Description

The agency Neolabels approached me for this specific project. They wanted to change the old name of the space for the new acquired Barclaycard Center, this involved doing a reaearch of current brands buying public and private space.

In a record time, had to revise the arquitecture of information for the previous website. Afterwards applied all UX processes to the wireframes.

Brief Requirements

‣  Create new brand awareness for the public space
‣  Create engagement for the Barclaycard
‣  Attract brands for sponsorship and collaborations
‣  New experience for the user in the e-ticketing platform
‣  Fun & close approach to the user environment

Research

Private companies in Spain don’t usually buy public spaces. No predecessors, except Vodafone with the Sol Metro station.

I used the american approach towards this website, basing my design and functionality from known spaces like: Nokia Theatre, Staples Centre, etc…

Tasks

‣ Start a new information architecture based on the new acquisition of the company
Research on similar sponsored event spaces
‣ Create UX processes and redesign of the website

Team

‣ Working along with the Visual Designer establishing the pattern of UI elements
‣ Worked with Project Manager in the agency to report all changes from Client

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Project Details

Client: Barclaycard Center

Tags: UX, Web

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